Trends Percolating in 2024 – Part 2
Continuing from our previous discussion, here’s the second part of our insights into the key trends percolating in 2024 and beyond.
Six Big Ideas Overview (continued)
- Urgent Optimism
- In a time where politics and trust in political processes are under scrutiny, brands are stepping up to lead the way in making the planet fairer. There is a growing intolerance of complacency and an uptake of direct action. Brands are operating with the urgency and optimism of activists, challenging injustices, amplifying marginalized voices, and forming collaborations with long-term value and missions.
- Preservation Mode
- Shifting from endless growth to preservation is becoming crucial for industries. Strengthening local supply chains, embracing waste, and utilizing regenerative crops and resource redistribution are key strategies. The exploration of space as a new source of materials and research, along with creative innovations inspired by space exploration, is also gaining momentum.
- Strategic Imagination
- The imagination age is upon us, with AI tools enabling new forms of creativity and the metaverse empowering immersive world-building. Social media is evolving into recommendation media, positioning brands as entertainers and enablers of imagination. Exploring creativity with a purpose for better businesses and self-care, and creating inclusive products and experiences for community healing, are at the forefront.
Conclusion and Next Steps
The trends discussed highlight the dynamic changes expected in the coming years. Encouraging your teams to read further in-depth analyses and case studies will provide valuable insights and examples to help align your strategies with these emerging trends.
We hope these insights inspire you to innovate and adapt to the evolving landscape. Stay connected with us for more updates and trends shaping the future.
Thank you for reading, and we look forward to sharing more with you in our upcoming editions.
Best regards,
The Journey Foods Team
