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Valuing Biodiversity at Our Core: The Story of Our Baobab

At Journey Foods, we know there’s a better way to approach the future of food. We’re an AI-powered platform that supports product management and data services to help thousands of food businesses save money and create better products efficiently. We’ve sold several thousand units of our inaugural data-driven product line, Journey Bites, with more than 1 million cubes manufactured, which supports our machine learning-based algorithms.

At Journey Foods, we are focused on more than just bringing our customers healthy, nutrient-dense snacks; we want to take them on a journey.

One of the ways we do this is through our use of underutilized international ingredients, like our staple superfood, Baobab.

So, why baobab? Never heard of it before? You’re not alone, but there’s a great reason we love it and think you will too. Baobab is one of the most nutrient-rich foods in the world, native to Madagascar and mainland Africa. In particular, we get our baobab directly from farms in Central South Africa and Western Senegal. Our founder, Riana Lynn, personally visited these farms between 2013 and 2017(pictured below). These amazing fruits contain large amounts of calcium, potassium, Vitamin C, fiber, and protein, making it incredible fuel. It’s been described as a “sour mango” in flavor, tart with strong tropical overtones. Whether you need a mid-morning bite before lunch or a bright note to get your through the day, there isn’t much more you need that baobab can’t provide you. But it has another added bonus.

Head over to our blog to find out what that bonus is.